In the mock campaign pitch for Christian Dior, several strategic risks and opportunities emerge. Dior's strong presence in the growing secondhand luxury market highlights its ability to tap into a broader consumer base. However, this poses a strategic risk of overexposure, potentially diluting the brand's exclusivity and allowing counterfeit or damaged goods to impact its reputation. Dior's focus on affluent consumers ensures resilience during economic downturns but risks limiting its customer base. The brand faces a dilemma in balancing exclusivity with the need to explore accessible price points to attract younger or emerging market buyers. Additionally, Dior’s expansion into experiential luxury, such as spas and wellness retreats, provides new revenue streams but risks diverting focus from its core high-fashion products. Lastly, the appointment of Benedetta Petruzzo as Managing Director signals growth potential, though her aggressive strategies may challenge Dior’s traditional, conservative approach. Recommendations include carefully managing its secondhand market strategy to protect exclusivity, diversifying offerings to attract younger consumers, ensuring resources remain balanced between experiential luxury and fashion, and fostering a smooth leadership transition to align growth with Dior's legacy.